So I've been trying to find this commercial online, but I can't, so you'll have to deal with my description! In this commercial for Secret Clinical Strength deodorant, a man and woman flop, laughing, on to a bed. The room around them is all empty, white, and glowing, and the bed is similar. The man is wearing a tux; the woman a wedding dress. There's a sort of catchy musical piece over the thirty seconds or so of her smiling adoringly at her new husband while he nuzzles her arm, seemingly repeatedly, right up into her armpit, where he smiles. Then a voice over says "It doesn't take much to ruin a moment like this."

Excuse me? This is supposed to be the happiest day of this woman's (and man's, although that's less societally pushed) life. This is the man who's supposed to worship her and share everything with her, supposed to be there for everything, sickness and health and all that crap. One can assume they've just gone through a long ceremony and rehearsal dinner and party. They're now on their honeymoon, the most romantic night of their lives, the first night of their marriage .... but one whiff of swear will "ruin the moment"? Are you kidding me? Is there seriously a man out there who would run for the hills in this situation? Is there seriously a woman who buys in to this crap?

(Hey, I'm not the only one annoyed by this!)

Oh wait. I forgot. Women aren't supposed to be human. In the words of Samantha Jones, "Men don't like women to be human. We aren't supposed to fart, douche, use tampons or have hair in places we shouldn't." Not that all men think that way, but apparently enough that a) marketers tack this tack and b) apparently it works.